The festival is organised by the award-winning Pocklington Arts Centre (PAC), a not-for-profit organisation. The venue, which has a 200 seat theatre and 70 seat studio, is located in a rural East Yorkshire market town. Since opening in 2000 PAC has gained a nationwide reputation for its live event and cinema programming and is regularly praised for ‘punching above its weight’. The venue has a diverse range of events throughout the year featuring live music, theatre, comedy, talks, live broadcasts, exhibitions, workshops and community events and has attracted over 700,000 visitors since opening.

PAC has gained vast experience of staging public events having promoted in excess of 700, in addition to this the venue has programmed music and comedy stages at various regional festivals and organised four sold-out Platform Festivals featuring Lucinda Williams, Bellowhead, Mary Chapin Carpenter, KT Tunstall, Newton Faulkner, The Shires, The Ukulele Orchestra of Great Britain plus three highly successful Pocktoberfests featuring headline acts Billy Bragg, Echo & The Bunnymen and Richard Hawley.

Past performers at PAC include: Joan Armatrading, Rosanne Cash, Bob Harris, Rhod Gilbert, The Unthanks, The Staves, Sarah Millican, Ukulele Orchestra of Great Britain, Barbara Dickson, Amy MacDonald, Adrian Edmondson & The Bad Shepherds, Jenny Eclair, Fascinating Aida, Hayseed Dixie, Glenn Tilbrook, Russell Kane, Josh Ritter, The Blockheads, Edwyn Collins, Omid Djalili, Adam Cohen, Chris Addison.

For Platform Festival, PAC takes over The Old Station located in the town centre. The Grade II listed building was the town’s railway station from 1847 until 1965 and is now owned by Pocklington School.